In a world where mortgages can feel confusing, intimidating, and out of reach for many people, Janette Holland—better known as #JLOAN—has built her career on changing that narrative.

With nearly two decades in the mortgage industry, Janette has become known for one thing above all else: finding solutions where others see roadblocks.

As a Mortgage Loan Officer with New American Funding (NMLS #160350), Janette specializes in helping buyers navigate today’s challenging housing market by offering creative financing strategies, innovative loan products, and personalized guidance every step of the way.

But what truly sets #JLOAN apart is her passion for helping people who thought homeownership might not be possible.

From first-time buyers to entrepreneurs, doctors, investors, and families rebuilding credit, Janette has helped countless clients achieve the dream of homeownership by utilizing both traditional and non-traditional loan programs such as:

• Low down payment conventional and FHA loans
• Down payment assistance programs
• Bank statement and self-employed loans
• 1099 and P&L loans
• DSCR investor loans
• Medical professional loan programs
• Cash-offer solutions like NAF Cash

Known for her education-first approach, Janette believes that informed borrowers make confident decisions. Through social media, video education, and community engagement, she works daily to break down mortgage myths and help people understand their options.

Her clients and real estate partners know her for clear communication, creative problem solving, and reliable closings—because buying a home should be exciting, not stressful.

The name #JLOAN has become more than just a nickname.

It represents a commitment to service, knowledge, and the belief that homeownership should be accessible to more people—not just those who fit into a traditional box.

Whether someone is buying their first home, building wealth through real estate, or simply exploring their options, #JLOAN is known as the lender who finds a way to make it happen.

Born and raised in Miami, Florida, she graduated college from Florida State University with a Bachelor's degree in Communications with a minor in Sociology. Her passions are running, watching football, singing, going to church, helping people, her family which consist of her husband, 6 children, their Chocolate lab and of course cheering on her children who play competitive sports.

Janette "JLOAN" Holland 

NMLS #160350